Study: 21 percent of iOS owners won't switch at any price

Study: 21 percent of iOS owners won't switch at any price: The loyalty of Mac users to the Apple brand is legend throughout both the industry and computer users generally, but only a handful of studies have ever really tested user loyalty to Apple on its iOS devices -- though every study done indicates that buyers are "very satisfied" with them. A survey done by Goldman Sachs suggests that around 21 percent of iOS owners would not switch to another platform "at any price."...